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About the awards

Open for entries

We are delighted to announce that the World Brandy Awards 2021 are already open for entries. In these challenging times we want to give you as much time as possible to register and complete your entries.

New for this year is our custom-built shipping system in partnership with DHL. You can now book in your shipments easily through your online profile.

The World Brandy Awards are the global awards selecting the very best in all internationally recognised styles of brandy. Brandy does include the German ‘Edelbr?nde & Geiste’

Every entrant receives…
  • A personalized World Brandy Awards tasting note
  • Invitation to the World Brandy Awards final round tasting in London (pending confirmation )

    Winners receive…
  • Extensive coverage on WorldBrandyAwards.com with their own online profile
  • High resolution logos
  • International, regional and national coverage targeting brandy consumers and trade buyers
  • Boxed set: inclusion in the World Brandy Awards boxed set, featuring the winners
  • Point of sale materials including: stickers and collarets with your award in corporate collars
  • All country and world winners are featured in the annual Best Spirits publication

    Medals, Certificates and Trophies receive…
  • Medal, certificate and logo pack
  • World Style certificate and logo pack
  • World’s Best certificate and logo pack

    Taste categories

    Apple Brandy
    Brandy does include the German ‘Edelbr?nde & Geiste’. This category includes all apple and cider brandies – except Calvados – produced anywhere in the world.

    Aged

    A brandy that has been matured in wood barrels.

    Unaged

    This is the eau-de-vie – the clear spirit straight from the stills.
    Fruit (other) Brandy
    Brandy does include the German ‘Edelbr?nde & Geiste’. This can be a brandy of any age that has been distilled from fruits other than grapes, pears, stone fruit or berries and apples, such as wild fruits or a combination of fruits, which can include a portion of apples or grapes.

    Aged

    A brandy that has been matured in wood barrels.

    Unaged

    This is the eau-de-vie – the clear spirit straight from the stills.
    Non-Fruit-Based Brandy
    A brandy that has not been made using wine, grapes, apples or other fruits but from grain or molasses. This can include nuts, roots and others.

    Aged

    A brandy that has been matured in wood barrels.

    Unaged

    This is the eau-de-vie – the clear spirit straight from the stills.
    Wine Brandy
    This category applies to all brandies made from wine – except Cognac and Armagnac.

    Aged 2-3 years

    Aged 2-3 years A brandy produced from wine that has been matured in wood barrels and whereby the youngest eau-de-vie is at least two years old.

    Aged 4-5 years

    Aged 4-5 years A brandy produced from wine that has been matured in wood barrels and whereby the youngest eau-de-vie is at least four years old.

    Extra Old

    A brandy produced from wine that has been matured in wood barrels and whereby the youngest eau-de-vie is at least six years old

    Solera

    A brandy produced from grapes that have been matured in wood barrels using the solera system; may or may not have an age statement on the label.
    Pomace or Marc
    A pomace or marc brandy produced anywhere in the world. This excludes Pisco and Grappa.

    Aged

    A brandy that has been matured in wood barrels.

    Unaged

    This is the eau-de-vie – the clear spirit straight from the stills.
    Speciality Brandy
    Can include flavoured brandies as well as beer brandies.

    Aged

    A brandy that has been matured in wood barrels.

    Unaged

    This is the eau-de-vie – the clear spirit straight from the stills.
    Pear Brandy
    Brandy does include the German ‘Edelbr?nde & Geiste’ and has to be made from pears.

    Aged

    A brandy that has been matured in wood barrels.

    Unaged

    This is the eau-de-vie – the clear spirit straight from the stills.
    Steinobst
    Brandy does include the German ‘Edelbr?nde & Geiste’. Stone fruits do include plums, apricot and peaches as well as others.

    Aged

    A brandy that has been matured in wood barrels.

    Unaged

    This is the eau-de-vie – the clear spirit straight from the stills.
    Berry Brandy
    Brandy does include the German ‘Edelbr?nde & Geiste’ made from berries. Mixed berries are included.

    Aged

    A brandy that has been matured in wood barrels.

    Unaged

    This is the eau-de-vie – the clear spirit straight from the stills.

    Design categories

    Label design
    This includes all aspects of on-bottle brand/product communication, including the application of any direct printing onto bottle, capsule or closure, as well as paper and film labels and sleeves. The pack will be judged on the overall design and quality of materials, print, decoration and application.
    Presentation
    This applies to the secondary, outer, presentation packaging, such as cartons, boxes, cases, plinths, chests etc. The presentation will be judged on the overall effect with the bottle in place.
    Travel retail exclusive
    Packaging created specifically for sale in the duty-free / travel retail market
    Limited edition
    This category applies to pack designs where the number produced was limited, such as for a special production, occasion or season.
    Redesign / relaunch
    This category refers to a new or refreshed packaging design created for an existing product and introduced to the market after February 1, 2019. A picture or sample of the previous packaging must be supplied along with a description of what changes have been made and why
    New launch
    Packaging for a new product launched after February 1, 2019.
    Range design
    This is a packaging design that carries through and unites a range or ‘family’ of different products from one producer or brand.
    Bottle Design
    The overall design of the glass or PET bottle: shape, colour, functionality and any embossing, decorative finishes, coatings or direct printed elements as well as visual appeal.

    The judging process

    TASTE

    The taste judging is held in two rounds.

    Round 1
    Each brandy is tasted in its relevant style to identify and select the style winners. Judges making up the World Brandy Awards panel include international, leading journalists, specialist drinks retailers and industry experts.

    Round 2
    Style winners are tasted against each other to identify the ‘World's Best’ brandy in each category.

    DESIGN
    All DESIGN judging is conducted by a panel of leading international design experts.

    Shipping

    All samples should be send directly to our UK warehouse address, the address for which can found on your pack slip after submitting your entries.

    Shipping service
    We'd be delighted to assist with your shipping. You can easily book a pick up of your products through your online profile. For any questions, please don't hesitate to get in touch.

    The following quantities are required:

    • Taste only: 3 bottles of at least 500ml
    • Design only: 2 bottles please - these can be sample bottles and do not have to hold original liquid.
    • Taste and Design: 3 bottles of at least 500ml


    For any enquiries regarding your shipments, please contact
    info@worlddrinksawards.com Anita Ujszaszi

    Rates

    Entry fees

     1 entry2 entries3 entries4+ entries
    Sterling
    Taste & Design£245 + VAT each£235 + VAT each£225 + VAT each£215 + VAT each
    Design£169 + VAT each£164 + VAT each£159 + VAT each£154 + VAT each
    Taste or Design£169 + VAT each£164 + VAT each£159 + VAT each£154 + VAT each
    Euro
    Taste & Design€315 each€305 each€295 each€285 each
    Design€210 each€205 each€200 each€195 each
    Taste or Design€210 each€205 each€200 each€195 each
    USD
    Taste & Design$410 each$395 each$380 each$365 each
    Design$280 each$270 each$260 each$250 each
    Taste or Design$280 each$270 each$260 each$250 each
    Canadian Dollar
    Taste & Design$460 each$445 each$430 each$415 each
    Design$320 each$310 each$300 each$290 each
    Taste or Design$320 each$310 each$300 each$290 each

    Terms & conditions

  • All entries must be made only by the closing date listed.
  • Entries are only accepted on a completed online entry form with the appropriate entry fee.
  • If an entry is withdrawn after completion of the entry (payment has been made) or
    disqualified, the entry fee will be returned subject to an administration charge of 50% of the
    entry fee. Products will be retained by the Organiser.
  • If you are shipping your entries yourself, please ensure that all customs, clearance and any
    associated costs have been paid. If these are not paid, the World Gin Awards can either not
    accept the entries or will have to invoice any costs occurred, including a £25.00 administration
    fee.
  • The judges’ decision on all matters is final.
  • The Organisers may, at their discretion, refuse to accept an entry.
  • The Organisers may alter the closing date for the awards, place an entry in the most
    appropriate style, rule that an entry may not compete or is ineligible to compete, or alter the
    date, time or place on or at which the awards are scheduled to take place.
  • The Chair of Judges has the power to disqualify any entry not deemed as meeting the entry
    criteria.
  • These rules are governed by the laws of the UK.
  • Please note: bottles will not be returned. Our policy on unreturned bottles is as follows:
    o Opened bottles may be poured at trade and consumer events to promote the
    individual brand
    o Closed bottles may be distributed to individual charities on a case by basis, or
    presented for auction, all proceeds going to charity
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